Webshop content strategy
Christian Möbus, Head of UX, Metro AG
Questions & Answers
Questions were sent by e-mail and answered by the client. This interview was originally given in English.
How was my relationship with stakeholders?
“Very good collaboration with all stakeholders and good consulting.”
How did I collaborate with the team?
“From start good integration into team and well accepted.”
What benefits have you experienced from working with me?
“Benefitting from long year experience and methodology. Profound and thought-trough output delivered e.g. information architecture, conception of user tests.”
How successful was the project?
“All defined and agreed output was delivery successfully and in time.”
What surprised you about the project?
“Very positive and enthusiastic feedback of marketing stakeholders in great collaboration with you. Never had that before.”
What did you learn from the project that you did not know before?
“Having a UX expert generating valuable insights and output from the beginning of a project helps a lot in stakeholder communication and requirements alignment.”